Trademark, Licensing, and Brand Policy
Date Approved
Number
POL-UA6104
This policy governs the protection, management and expression of the 91精选 identity and brand. Its purpose is twofold:
- Legal Protection: To establish mandatory requirements for the user of university-owned names and marks. This protects the university from consumer confusion, unauthorized endorsement, and 鈥渂rand dilution鈥 by asserting legal control over how trademarks are used by internal units, external partners, and third-party manufacturers.
- Brand Stewardship: To define and defend the university鈥檚 public identity and reputation. By establishing standards for a unified visual and editorial voice, this policy ensures that all communications reflect the university鈥檚 core values, mission, and academic excellence, thereby building institutional trust with our global communities.
Type
Policy
Online Form Link